Microsoft has released an application for “Featured Phones” to allow them to use applications that were exclusively used by only Smart Phone users. Featured Phones are ones that allow users to install and use applications and are little advanced than normal cell phones, but not as advanced as Smart phones.

According to Amit Mital, Corporate VP of Microsoft’s Unlimited Potential Group & Startup Business Accelerator, “OneApp is a technology that is going to help people do things they could not do before- anything from paying their bills to helping diagnose their health issues or just staying connected with friends and family”.

This is a move to get into the mobile market through successfully exploiting capabilities of cell phones that do not offer smart phone like features. This application will allow access to social media sites such as Twitter, Facebook, etc.

To ensure performance, OneApp is only 150KB in size and its applications are about 30KB in size. OneApp also provides a cloud architecture to these users, which means that the users can store and access their applications without the need to store them locally on their phones.

This application will provide a platform to application developers who currently face multiple challenges in developing applications for Featured Phones due to the complexity and wide range of available models. OneApp allows vendors to develop applications only once and distribute them to a wide range of handsets.

Source: Microsoft Press Release